Hong Kong on Monday launched a campaign to promote good hospitality in the SAR and provide better services to visitors.
Speaking at the launch ceremony, Secretary for Culture, Sports and Tourism, Mr Kevin Yeung said "The Culture, Sports and Tourism Bureau had already started discussions and preparations to promote hospitality with relevant policy bureaux and departments as well as HKTB since early this year to encourage active involvement of all sectors in the community. With the Government's series of hospitality promotions, I hope that all sectors in the community can work together to display the spirit of hospitality and warmly receive visitors to Hong Kong with a view to strengthening Hong Kong's position as the best tourist destination."
Let's go the extra mile promotional video
The campaign will feature a near-two-minute video in which the pair, along with former Hong Kong swimmer Kevin Chu Kam-yin and actor Tony Wu Tsz-tung, play different roles to show how a diner, a waiter, a salesman and a cabby can make a difference at a restaurant, a shop and on a taxi ride.
The campaign, hailed by the Hong Kong Tourism Board (HKTB), will be launched officially on Monday, followed by a taxi union’s plan to kick off its own service improvement initiative on June 5.
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In the first third of this year, Hong Kong received 14.6 million visitors, twice the number recorded during the same period last year.
Visitor spending averaged HK$5,900 in the first quarter of 2024, lower than the HK$6,614 logged in 2018 but higher than the HK$5,818 in 2019.
HKTB will unveil a citywide programme called Summer Chill Hong Kong in a bid to attract more tourists. Separately, Hong Kong Retail Management Association will launch its discounts and offers for shoppers.