We are pleased to inform members that our Federation’s trade partner, the Hong Kong Retail Management Association (HKRMA), will organise its annual flagship summer retail promotion — the Hong Kong Shopping Festival 2026 — during July and August 2026.
The Festival aims to provide attractive shopping offers to both local residents and visitors, while supporting the continued development and competitiveness of Hong Kong’s retail sector. A comprehensive series of promotional initiatives will be launched, including press conferences, integrated online and offline marketing campaigns, and the publication of participating merchants’ offers on partner e‑wallet platforms.
Retailers, shopping malls, catering establishments and hotels are cordially invited to participate. Non‑HKRMA members are also welcome to join this territory‑wide retail initiative.
To introduce the Festival details and participation arrangements, HKRMA will host a merchant briefing session with the following details:
Date: 24 March 2026 (Tuesday)
Time: 2:00 p.m. – 5:30 p.m.
Venue: Meeting Rooms A & B, 14/F, PCCW Tower, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong
Target Participants: Retail proprietors, senior management or marketing representatives
Quota: Maximum two representatives per company
Briefing Agenda:
- Introduction to the Hong Kong Shopping Festival 2026
- Overview of promotional channels
- Introduction to e‑wallet partner platforms and operational procedures
- Question and Answer Session
Members interested in attending may register directly with HKRMA via the following link:
https://www.hkrma.org/zh-hant/Event/Activity/event-details?id=224&typeId=0
Members who are unable to attend but wish to receive post‑briefing information may submit their contact details through the following form:
https://docs.google.com/forms/d/e/1FAIpQLSde_yf9EP3nAnTCxcvDYDxB1gI_uZwufRGtKevOeq5mpt-Ndg/viewform?usp=send_form
For enquiries, please contact HKRMA directly:
Ms. But – Tel: 2892 0537
Ms. Mak – Tel: 2892 1595
Email: shopping@hkrma.org
Members are encouraged to consider participation in this major summer retail promotion to enhance brand exposure, stimulate consumer spending and contribute to the vibrancy of Hong Kong’s retail and tourism sectors.