We are pleased to share a brief recap of the Trip.com Partner Appreciation Event 2025, which was held earlier in February in Hong Kong.

During the event, Trip.com shared encouraging performance results. The presentation highlighted growing contribution from Asian markets such as Japan, Malaysia, and the Philippines, with steady performance from Taiwan, Thailand, and Korea. Long-haul markets including Russia, the United Kingdom, and Australia also showed encouraging growth. Emerging markets such as the UAE and Saudi Arabia are gaining importance.

A key message from the event was the shift from focusing purely on occupancy to driving higher value. Premium segments, bundled products, and cross-selling opportunities between flights, hotels, attractions, and events are becoming increasingly important. Family travel and event-driven demand were also identified as important growth areas.

We extend our warmest congratulations to all hotels and partners who received recognition at the event. Your achievements demonstrate excellence in performance and service, and contribute to strengthening Hong Kong’s hospitality industry.