As a supporting organization of the “Say Yes To Breastfeeding” Campaign, the Federation invites members to participate in the UNICEF HK × Department of Health – Nourish Out Loud: Breastfeeding Short Video Competition 2026.
Competition Overview
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Item |
Details |
|
Objective |
Promote a breastfeeding-friendly culture and support mothers in sustaining breastfeeding |
|
Organizer |
UNICEF Hong Kong × Department of Health |
|
Categories |
Corporate / Individual |
|
Submission Deadline |
30 June 2026 |
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Registration Link |
Entries should promote a breastfeeding‑friendly culture. Suggested themes include:
|
Theme Area |
Description |
|
Breastfeeding‑Friendly Workplaces |
Establishing supportive policies and facilities that enable mothers to continue breastfeeding at work |
|
Breastfeeding‑Friendly Communities |
Building inclusive neighbourhoods and social environments that support breastfeeding mothers |
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Breastfeeding‑Friendly Premises |
Creating welcoming public and private spaces that facilitate breastfeeding |
|
Support for Breast Milk Donation |
Promoting awareness and participation in breast milk donation initiatives |
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Other Breastfeeding Promotion Topics |
Any other creative content that advances breastfeeding awareness and support |
Categories
- Corporate
- Individual
Awards
- Each eligible participant will receive a Certificate of Appreciation.
- Each category will present the following awards:
- Most On-Theme Award (1 winner): Trophy and supermarket vouchers valued at HKD 3,000
- Most Inspirational Award (1 winner): Trophy and supermarket vouchers valued at HKD 3,000
- Most Innovative Award (1 winner): Trophy and supermarket vouchers valued at HKD 3,000
Winning entries will be invited to attend the Award Presentation Ceremony during the World Breastfeeding Week 2026 celebration event on 31 July 2026.
Entry Requirements
- Duration: 30 seconds or less
- Language: Cantonese, Mandarin or English (subtitles recommended)
- Format: MP4, 16:9 or 9:16 aspect ratio, minimum HD resolution (≥1280×720p)
- AI-generated tools may be used for scenery content but must not be used to create human characters. All human characters must be real individuals with prior consent.
- No personal or organizational information (including names or contact details) should appear in the video.
- File name format: “Participant Name/Company Name_Category”
(e.g., Chan Tai Man_Individual / ABC Company_Corporate)
All submissions must comply with Hong Kong SAR laws and be free from copyright disputes. Upon submission, participants grant the organizers rights for promotional use related to breastfeeding.
For enquiries: Ms. Yvonne Yang Tel: 2836 2934 Email: bfcompetition@unicef.org.hk