2026-09-02
Racing into the 2026/27 Season: Tourism Highlights & Visitor Offers

As the 2026/27 racing season approaches, The Hong Kong Jockey Club (HKJC) is launching an exciting lineup of racing, dining and entertainment experiences for visitors. Through enhanced racecourse experiences, visitor-exclusive packages and limited-edition rewards, hotel partners can create memorable itineraries that showcase the distinctive appeal of Hong Kong racing.

 

 

Season Opening at Sha Tin and Happy Valley Racecourses

 

 

 

Refreshed FIT Packages

  • HKJC is introducing a range of visitor-exclusive packages across both racecourses, including:
  • Special offer: HKJC may offer bulk purchase discounts to hotel partners.

 

 

Premium Year of the Horse Cheering Pack​

  • Add extra excitement to your guests’ race day experience with the Premium Year of the Horse Cheering Pack*, featuring:
    • A designated Special Edition Racecourse Octopus Card (randomly distributed from two designs)
    • An exclusive Love Racing Badge
    • A Year of the Horse Cheering Calendar

* Quantities are limited and available on a first-come, first-served basis. Octopus Cards Limited Licence Number: SVF0001​

  • Pack holders can also collect designated stamps on selected racedays to redeem exclusive rewards, including designated behind-the-scenes racecourse tours and autographed souvenir.
  • Special offer: HKJC will explore the commission scheme with hotel partners who bundle the Cheering Pack with their accommodation or visitor packages.
  • For more information: Premium Year of the Horse Cheering Pack Booking

 

 

 

More Year-Round Key Events

  • Beyond Season Opening, Sha Tin Racecourse will host a series of major racedays and Group 1 races throughout the season, while Happy Valley Racecourse will continue to stage the popular Happy Wednesday themed parties, offering visitors a unique blend of horse racing and entertainment that is distinctly Hong Kong.
  • For more information: Hong Kong Horse Racing: Catch the Pulse | Hong Kong Tourism Board

 

If you are interested in FIT package discounts or would like to learn more or engage directly with HKJC, please contact:

 

Strategic partnerships and marketing:

elliot.tenzer@hkjc.org.hk

caleigh.km.chan@hkjc.org.hk

 

Private box booking and package:

joyce.wy.leung@hkjc.org.hk

vincent.kk.ho@hkjc.org.hk

 

Thank you for your ongoing support. Together, we will continue to drive new growth for our industry and for Hong Kong’s tourism sector.